Who we are

Rubin Coral Limited trading as Amplify
Last updated: 23/02/2026
Amplify is a commercial finance brokerage registered in England and Wales.Registered office:
7-9 Macon Court
Crewe
Cheshire
CW1 6EAPhone 07404763176
Email data@amplifygrowth.co.uk
For the purposes of UK data protection law, including the UKGeneral Data Protection Regulation and the Data Protection Act 2018, RubinCoral Limited is the data controller for the personal data described in thispolicy unless stated otherwise

1. The information we collect

We may collect and process the following categories ofpersonal data:
Identity data
Name, date of birth, identification documents, director and shareholderdetails.Contact data
Address, email address, telephone number.
Business data
Company registration details, trading history, sector, ownership structure,employee numbers, business plans.Financial data
Bank statements, management accounts, credit history, assets and liabilities,income, turnover and cashflow information.
Application data
Information you provide during funding enquiries or applications, includingdocuments uploaded through our website or platform.
Technical data
IP address, browser type, device information, website usage data collectedthrough cookies.We collect data directly from you, from authorisedrepresentatives, and in some cases from credit reference agencies or publiclyavailable sources.

2. How we use your personal data

We use your data to:Assess your funding needs and eligibility
Match you with appropriate lenders and finance providers
Prepare and submit funding applications
Support underwriting and due diligence processes
Communicate with you during the funding journey
Comply with legal and regulatory obligations including anti money launderingrequirements
Prevent fraud and financial crime
Improve our services and platform functionality
We do not sell personal data.

3. Sharing your data with lenders and financialinstitutions

As part of our role as a finance broker, we share yourpersonal, business and financial information with third party lenders,financial institutions and credit providers.This sharing is necessary to:Enable lenders to assess eligibility
Conduct credit and affordability checks
Carry out underwriting and risk assessments
Issue funding offers or agreements
We share only information that is necessary for thesepurposes.
When we share your data with a lender or financial institution, that organisation becomes an independent data controller.
They will process your data under their own privacy policy and regulatory obligations. We encourage you to review their privacy notices.We may also share information with credit reference agencies and fraud prevention agencies where required.

4. Lawful basis for processing

We process personal data under one or more of the following lawful bases:
Contract
Processing is necessary to take steps at your request prior to entering into acontract or to perform our agreement with you.
Legitimate interests
Processing is necessary for our legitimate interests in arranging and managingfunding, provided those interests are not overridden by your rights.
Legal obligation
Processing is required to comply with legal or regulatory obligations includinganti money laundering legislation.
Consent
Where required for specific types of processing.
You may withdraw consent atany time.

5. International transfers

Where personal data is transferred outside the UnitedKingdom, we ensure appropriate safeguards are in place, including approved contractual clauses or other recognised transfer mechanisms.

6. Data security

We implement appropriate technical and organisationalmeasures to protect personal data, including:
Secure document transfer systems
Encryption and secure storage
Access controls and user authentication
Monitoring and audit logging
Staff training and confidentiality obligations
‍
Access to personal data is limited to those who require itfor legitimate business purposes.

7. Data retention

We retain personal data only for as long as necessary forthe purposes outlined in this policy.
In most cases, we retain client records for up to six years from the end of the business relationship in order to comply with regulatory,legal and anti money laundering requirements.
Data may be anonymised for statistical analysis and business reporting.

8. Your rights

Under UK data protection law, you have the right to:
Access your personal data
Request correction of inaccurate data
Request erasure where legally applicable
Object to processing based on legitimate interests
Request restriction of processing
Request transfer of your data
Withdraw consent where processing is based on consent
Lodge a complaint with the Information Commissioner’s Office
You can contact us at data@amplifygrowth.co.uk to exercise your rights. You also have the right to complain to theInformation Commissioner’s Office at www.ico.org.uk.

Ourwebsite uses cookies and similar technologies to improve user experience andanalyse website traffic. You can manage cookie preferences through your browser settings.

10. Changes to this policy

We may update this Privacy Policy from time to time. Themost current version will always be published on our website.

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.